At 212 Yachts we stick to our company ethos and beliefs. Our commitment to transparency allows us to build lifelong relationships that we greatly value. Our goal is simple: to provide an enjoyable and memorable experience. Whether a yacht charter holiday, day boat rental or the sale or purchase of your own vessel, 212 Yachts provides the extra degree in yachting.

  • Endeavouring to provide you with an extra degree of effort is what makes the difference.
  • Quality, approved boats and yachts.
  • An excellent, bespoke customer service.
  • Matching and exceeding your needs. All clients are unique and so is our service.
  • Regardless of your budget, desires and dreams 212 Yachts goes the extra nautical mile to find the perfect vessel to suit your needs.

“It is not the years of experience nor the age one has, but the quality of the experiences we learn from.”

Our Core Company Values

Honesty, exponential effort, self review, customer commitment, being different – the 212 factor.

Serving clients with integrity is what makes a difference. Our mission is to provide every client with ‘an extra degree of effort’, meaning you receive a service beyond what is expected. It’s not just a motto, rather it is our core business value. The 212 Yachts team all embrace this integral value, constantly striving to surpass all expectations and provide a flawless, unmatchable service.

What is the ‘212° concept’?

The original 212 (two-twelve) message was created by leadership guru and expert Sam Parker. This message of motivation and encouragement is based on the principal that ‘at 211 degrees, water is hot. At 212 degrees, it boils. And with boiling water, comes steam. And with steam, you can power a train. Just one extra degree can make all the difference.”

It is a clear message that reminds us that even a small amount of extra effort and thought can have a substantial affect on results. At 212 Yachts we have embraced this message, never settling for less so that you don’t have to. The 212 attitude is what sets us apart.


“I have found no greater satisfaction than achieving success through honest dealing and strict adherence to the view that, for you to gain, those you deal with should gain as well.”

Meet the CEO

Irish born Jenny Caird is the founder of 212 Yachts, applying her passion for customer service to create an ambitious and innovative brand. Years of experience in the yacht charter industry have made her an expert in her field. Whatever your query is, Jenny offers the perfect solution with a smile. With her motivation and dedication, Jenny adds the extra degree in yachting.

Jenny Final-4


“Honesty, exponential effort, self review, customer commitment, being different - the 212 factor”


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