Yacht Charter Management Services

Why Choose 212 Yachts as Your Charter Manager?

When it comes to selecting a charter manager, experience, reputation, and reach make all the difference. At 212 Yachts, we combine global brokerage connections with hands-on local expertise to ensure your yacht stands out in a competitive market. Here’s why yacht owners trust us to manage, promote, and optimise their charter success:

• Full MYBA and ECPY members with access to Yachtfolio and a strong global broker network
• Local presence for hands-on support: yacht visits, show attendance, crew interaction
• Carefully selected fleet, long-term partnerships with dedicated promotion strategy
• Proven charter performance on yachts from 20m – 50m+

Choose 212 Yachts and unlock your yacht’s full charter potential. With our unmatched expertise, global broker network, and hands-on local support, we deliver real results. This is why clients choose 212 Yachts; we maximise bookings, revenue, and your yacht’s prestige.

Local Presence, Global Impact – The Advantage of On-the-Ground Expertise

At 212 Yachts, our office is strategically based along the French Riviera — the beating heart of the Mediterranean yacht charter world. This local presence allows us to provide hands-on yacht management and foster strong personal relationships with brokers, crew, and suppliers. But our expertise doesn’t stop at the Riviera. With global knowledge and expertise, and as a key player in international yachting networks such as MYBA, we’re trusted by yacht owners operating worldwide.

Why Our Local & Global Yacht Management Works for You:

• Direct access to your yacht for in-person support, crew check-ins, and show attendance along the Riviera

• Personal relationships with key industry players built through years of working face-to-face

• In-depth local knowledge of ports, suppliers, regulations, and the seasonal charter landscape

• Seamless coordination between local presence and global charter promotion across major markets

• Proven success worldwide, from the Mediterranean to the Caribbean, US, Indian Ocean and beyond

Top Crew Attracted to Top Yachts

One of the hidden advantages of offering your yacht for charter is the ability to attract and retain top-tier crew. At 212 Yachts, our French Riviera yacht management team knows that exceptional yacht charter crew are the backbone of a successful charter program — and charter yachts are where the best crew want to work.

Why Charter Yachts Attract Top Crew:

• Highly motivated team due to frequent charters and dynamic schedules

• Greater earning potential from generous charter guest gratuities

• Superior training opportunities through real-time guest service and onboard operations

• Broader cruising experience, building navigational and local knowledge

• Polished guest interaction skills, essential for luxury charter service

With 212 Yachts, our charter yachts attract and retain elite crew, ensuring an exceptional guest experience and driving the charter success of our fleet to new heights.

Strategic Marketing That Elevates Your Yacht

Effective yacht marketing is about more than just visibility — it’s about reaching the right audience with the right message. At 212 Yachts, we take a multi-channel, proactive approach that positions your yacht as a top choice in its category, both online and offline.

Our charter yacht marketing strategy includes:

• Professional photoshoots curated to highlight your yacht’s unique selling points

• Targeted e-fliers distributed to qualified charter brokers and prospective clients

• Strong SEO visibility: 212 Yachts is regularly found at the top of “yacht charter” internet searches on the French Riviera, and globally on page one for ‘rent a superyacht’, to name but a few.

• Direct broker outreach through trusted relationships built over years in the industry

• Presence at major French Riviera and international yacht shows, including MYBA yacht shows and the Cannes Yachting Festival

• Tailored marketing assets such as digital brochures, social content, and videos

• Consistent, proactive promotion that adapts to market trends and client demand

Through a combination of digital marketing, personal relationships, and event presence, 212 Yachts ensures your yacht is seen by the clientele that matters most. Our mission is simple: to maximise bookings and elevate your yacht’s charter appeal in every market.